Michigan Medicine
University of Michigan


Front-end content strategy for over a massive web presence redesign—including core message framework, brand voice, key message pillars, brand expression, and keystone copywriting.


Michigan Medicine is the largest health care provider in Michigan and consistently ranked one of the top 10 academic medical centers in the country and in the world. All work completed as the senior content strategist for Phase2 Technology.

© 2020 BY KR Communications.
Designed by Heather Cipullo Graphic Design Services

  • LinkedIn