Create

Hi, I'm Kate. I write content

that helps brands and leaders ignite tremendous growth.

Whether you’re looking to increase sales, raise capital, strengthen your culture or attract top talent, the right story provides the framework for successful brands. 

 

As a B2B and B2C copywriter and strategist, I help brands tell their stories with power and purpose to the right audience at the right time. So they can scale their business, emerge in new markets and build relationships, revenue and impact.

STORY + STRATEGY = SUCCESS

I have a background in film and television development and corporate marketing. Translation? I know how to build emotionally resonant stories and user experiences that inspire your customers to reach for and rally around your brand. It also means that every piece of content I create is directly aligned with brand and user research, analytics and the business goals of your organization. 

 

WORK

For data-driven results, case studies and campaign details, please contact me via email.

SERVICES

 

I WORK WITH…

  • Business owners and in-house marketing teams who need copywriting, core messaging and content strategies that fuel the kind of growth competitors envy.

 

  • Agencies who need a copywriter who can jump in on a project and craft results-driven copy that’s on brand, on brief and on budget.


Data-Driven B2B & B2C Copywriting
Inspire and empower your customers to take action with words that win—copy that speaks to your customers deepest desires and pain points.  Craft coveted user experiences, build communities, emerge in new markets and scale your business using the power of strategic storytelling.

Website Copy

Ads & Billboards

Sales Collateral

TV Scripts

Email Campaigns & Newsletters

Blogs

Event Marketing

Radio Scripts

Social Media

Thought Leadership Articles

Print

Videos

Core Brand Messaging  

The success of your business depends on the right brand strategy and core brand message platform. I build the core brand message playbook aligned with your business, industry position and customer base.  So you will have the tools you need to ignite sales, emerge in new markets, empower your employees and attract and retain top talent. ​​​

Brand Purpose

Brand Promise

Brand Voice

Unique Selling Points

Brand Values

Brand Story & Training

Core Brand Benefits

Elevator Pitch

Brand Mission

Brand Archetype & Training

Brand Tagline

Customer Personas

Content Strategy

Ready to see a ROI on your content campaigns? Gain more leads, customers and top search rankings with a content marketing strategy built to reach your target audience at the right place and the right time.  

 

What do your customers want? Where are they scrolling? What questions are they asking? What keywords and phrases are they typing?

 

With a customized content strategy, you will have the tools you need to attract your ideal customer to your site and into your sales funnels. 

 

PROCESS

I’m here to help you crush the brief, craft the copy and bring your brand to life online.

 

Exhaustive Research + Competitive Analysis + Data Mining

Before I write your stories, I analyze the strategies. I dive deep into business goals, stakeholder information, brand positioning, industry trends, competition and target customer insights to transform the chaos of information into a clear vision of success. 

SEO Optimization
Hands-on collaboration with your SEO guy/gal to integrate key keywords and ensure best possible rankings.

100% Collaborative Copy & Content Strategies
I work with you, practice open communication and seek to incorporate feedback until we have a perfect final draft ready to launch. The result?A fun, stress-free experience. You never have to guess where we are in the process or when to expect the next draft. I’ve got you covered for every step (and I’m thinking six steps ahead, at least).

Creative & Design Edit
I partner with your designer and creative team to ensure a blissful union of copy + game-changing visuals to create unique user experiences that get results.


 

TESTIMONIALS

 

Kate is a gifted and agile storyteller, an excellent writer, a reliable professional, and a good person. For my tastes, this is a winning combination! I met Kate via LinkedIn, where my first impression was of someone who was an exceptional communicator—an impression that has been borne out over our months of subsequent collaboration. As we brainstormed and strategized together around a joint pitch, I both learned from and was inspired by her. I highly recommend Kate when you're looking for a supportive, creative collaborator on a storytelling project of any stripe, from screenplay to brand campaign -- there's no question Kate will help you take it to the next level.

 

Amanda Hirsch

Founder & President

MIGHTY FORCES

Kate is so much more than just a writer. She’s a master storyteller and creative architect—the type who uses massive amounts of research to inform and shape her stories. Whether the stories are product-related, brand-focused or lifestyle-based, Kate’s writing style is clear, concise and emotive. She’s always on-brief. Always on point. And somehow always in a good mood. You simply won’t find a more positive and passionate person with the strategic vision, collaborative spirit and creative skillset that Kate has. Scoop her up while you can and throw any assignment her way. Because there aren’t too many writers out there this well rounded.

Christian Bousquet

Creative Director

BOSE

I've worked with Kate for many years now and have found her to be an invaluable resource. Essential to the quality of her writing is the fact that Kate is the best of listeners. She always asks the right questions, offers pragmatic wisdom, and never misses important details and nuances. Kate's collaborative approach and positive attitude are a breath of fresh air. She is a wonderful writer and agency partner.

 

Mariah Morgan

Principal & Founder

STOUT HEART

 

CONTACT

Ready to get results?

YES! I need effective copy and content strategies!

© 2020 BY KR Communications.
Designed by Heather Cipullo Graphic Design Services

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